Privacy Policy – Pinnacle UK
Pinnacle UK is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what information we collect, why we collect it, how it is used, and your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We act as the data controller for all personal data processed through pinnacle-uk.uk. This policy applies to all registered users, visitors, and individuals who interact with our platform or customer support. We review and update this policy regularly. The current version was last updated in January 2026. If you have any questions, please contact our Data Protection Officer at [email protected].
What Personal Data We Collect
We collect personal data that is necessary to provide our services, meet legal obligations, and improve user experience. Categories of data we may collect include:
- Identity data – full name, date of birth, username
- Contact data – email address, phone number, postal address
- Financial data – payment card details, bank account information, transaction history
- Identity verification data – passport, driving licence, or utility bill copies
- Technical data – IP address, browser type, device identifiers, login timestamps
- Usage data – pages visited, bets placed, session duration, feature interactions
- Communications data – records of emails, live chat transcripts, and support calls
We do not collect special category data (such as health or biometric data) unless required by law or with your explicit consent.
How We Use Your Data
We process your personal data for the following purposes:
| Purpose | Legal Basis |
|---|---|
| Account registration & identity verification | Contractual necessity |
| Processing deposits, withdrawals & bets | Contractual necessity |
| Anti-money laundering & fraud prevention | Legal obligation |
| Responsible gambling monitoring | Legal obligation (UKGC) |
| Marketing communications (with consent) | Consent |
| Platform improvement & analytics | Legitimate interests |
| Customer support | Contractual necessity |
You may withdraw consent for marketing communications at any time by clicking "unsubscribe" in any email or updating your account preferences.
Cookies & Tracking Technologies
Pinnacle UK uses cookies and similar technologies to ensure the platform functions correctly and to improve your experience. Cookie categories we use include:
- Strictly necessary cookies – required for site functionality and security
- Performance cookies – anonymous analytics to understand how users navigate the site
- Functionality cookies – remember your preferences and settings
- Targeting cookies – used only with your consent to deliver relevant communications
You can manage your cookie preferences at any time via our Cookie Settings panel or through your browser settings. Disabling strictly necessary cookies may affect your ability to use the platform.
Data Sharing & Third Parties
We do not sell your personal data. We may share data with trusted third parties only where necessary:
- Payment processors and banking partners – to handle financial transactions
- Identity verification providers – to comply with KYC and AML obligations
- The UK Gambling Commission – as required by our operating licence
- IT and cloud service providers – operating under strict data processing agreements
- Law enforcement or regulatory bodies – where legally required
All third parties are contractually obligated to handle your data in compliance with UK GDPR.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal requirements. Key retention periods include:
- Account and transaction data – 5 years after account closure (AML regulations)
- Identity verification documents – 5 years from the end of the business relationship
- Marketing preferences and communications – until consent is withdrawn, then deleted within 30 days
- Technical and usage logs – up to 12 months
After the applicable retention period, data is securely deleted or anonymised.
Your Data Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- Right to access – request a copy of the data we hold about you
- Right to rectification – ask us to correct inaccurate or incomplete data
- Right to erasure – request deletion of your data (subject to legal obligations)
- Right to restriction – ask us to limit how we process your data
- Right to data portability – receive your data in a structured, machine-readable format
- Right to object – object to processing based on legitimate interests
- Right to withdraw consent – for any processing based on consent
To exercise any of these rights, contact our DPO at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Security & Contact
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include SSL/TLS encryption, access controls, regular security audits, and staff training. Despite these measures, no data transmission over the internet is 100% secure. If a data breach occurs that is likely to affect your rights and freedoms, we will notify you and the ICO in accordance with UK GDPR timelines. For all privacy-related enquiries, contact our Data Protection Officer at [email protected] or write to: Data Protection Officer, Pinnacle UK, [Registered Address], United Kingdom.